New studio facilities
After numerous successful shoots we've added some more permanent facilities to the studio. Backdrop rollers and adjustable wall booms means setup is now fast. It also cuts down the amount of light stands and cables.
New media support
New media and interactive technology is constantly moving and we hope this site will be a valuable learning tool for account handlers and marketing executives who wish to offer these services to their clients. It’s hard to keep up with the latest in multimedia technologies, even if you’re responsible for selling it! But don’t worry, we’ll get you up to speed and keep you there.
Software we use
For our 3D workflow we use Lightwave. Although we have experimented with other packages we think the Lightwave renderer is hard to beat and produces stunning imagery. We also use specialist software like Vue and Poser for certain tasks.
For video work we use Final Cut Studio which includes an editor, an excellent motion graphics package and a sound editor.
At one time we produced all our interactive presentations with Director but now Flash has overtaken Director in most areas. Flash is used for most of out online and offline intereactive content.
For online applications and ecommerce sites we use the powerful combination of PHP and MySQL. All code is written specifically for the project.
New video applications
We have seen a dramatic growth in the use of video in the corporate arena. Sales people who can’t make a conference because of a holiday now will show a video message so they can be in two places at once. And whereas ten years ago this may have required a camera operator, a sound technician, a director, an editor and so on, today this can be done by one person, often able to give the PowerPoint ready file to the client straight after being filmed.
Advances in internet download speed has also meant video is more deliverable than ever. Viral campaigns are competing with more traditional advertising campaigns such as print or TV.
